Constant Care

Different products.
One visual family.

The products used existing bottle shapes, so the design had to work within the space and proportions of a sticker label. The challenge was to give each bottle a modern, clean appearance, make its purpose easy to recognise, and connect different products into one cohesive visual family.

A shared language,
room to be distinct.

A shared layout and consistent typography give the range a recognisable structure. Chinese leads the information hierarchy, with smaller English text supporting it.

Distinct colours help customers tell the products apart. Related illustrations share a visual style while reflecting different laundry moments. Together, these choices give every product its own character while keeping the collection connected.

A bolder way
to tell them apart.

Alongside the botanical direction, we explored a more minimal, illustrated approach for two specialised laundry products: intimate wash and sports wash.

The challenge remained the same: design within the label space on existing bottles while making each product’s purpose easy to recognise. A shared layout and Chinese-led typography connect the range. Related line drawings show different laundry moments, while a blue basin and coral garment give each product a distinct accent.