New Current Studio

Thoughtful by design.
Curious by nature.

Create an identity for an independent creative studio that feels thoughtful and professional, while expressing curiosity, optimism and personality. The system needed to work across social media, printed materials and the website.

A fresh perspective.
A new direction.

The name New Current suggests movement, fresh perspectives and the possibility of finding a new way forward. An orange-red sun and blue waves bring that idea to life in a simple, recognisable mark.

A little energy.
A lot of thought.

Deep blue and bright cyan meet a warm orange-red. The business cards pair a clear typographic layout with ocean imagery, tactile paper and small illustrated details to give the identity a personal feel.

Brand identity, art direction and print design by Leo Kun for New Current Studio.