BRAIN / ARCHIVE / LAB

ENTER
MY BRAIN.

Not a polished journal. More like an open drawer: sketches, business ideas, unfinished projects, observations, things I'm learning, and random curiosities that might become something later.

Some ideas deserve
a plan.
Some deserve
a nap.

BUSINESS IDEASEP 2026
01

Cold is a ritual

What if a cold-shower product felt less like punishment and more like a small daily ceremony?

OPEN
SKETCHSEP 2026

Kind bear, fierce heart

A polar bear with a 菩薩心: disciplined enough to endure the cold, kind enough to make it welcoming.

BUILDING
OBSERVATIONAUG 2026

Good brands leave room

Not every surface needs to explain itself. Sometimes restraint is the most confident part of the identity.

NOTE
LEARNINGAUG 2026

Translation is design

You are not moving words. You are moving intent, rhythm, context and feeling between systems.

KEEP
UNFINISHEDJUL 2026
?

A shop for useful oddities

Objects that solve tiny annoyances, packaged like artifacts from a slightly better parallel universe.

PARKED
CURIOSITYJUN 2026

Why does cold feel honest?

Maybe because it removes negotiation. You are either in the water or you aren't.

THINKING
OBSERVATIONMAY 2026

Supermarkets are museums

A foreign supermarket tells you how a culture organizes ordinary life: language, hierarchy, packaging, habits and little pleasures.

NOTE
LEARNINGAPR 2026

Manners are part of design

How something behaves matters as much as how it looks. The same is true of people.

KEEP