Packaging · Merchandise · Luxury Brand Applications · 2025
ROYMARK
Packaging and brand applications spanning Porsche Mahjong, Hong Kong Jockey Club merchandise and Qeelin gifting.
I collaborated with Roy Mark (Asia) Ltd on a series of premium packaging and merchandise projects for notable clients across luxury and lifestyle spaces.
THE CHALLENGE
Create packaging and branded items that feel elevated, distinctive and aligned with the tone of each client, while remaining production-aware and commercially viable.
THE RESPONSE
I developed a range of visual directions and packaging applications, including exclusive Mahjong packaging for Porsche, merchandise for the Hong Kong Jockey Club and bespoke gift packaging for Qeelin. The focus was on balancing elegance, brand fidelity and tactile appeal.


NEXT PROJECT
HYBRIBIO & HKPMDC →