Hospitality · Environmental Graphics · Signage · Client project

HAIKU

Japanese shopfront references meet Melbourne cafe culture through timber signage, illustrated flags and playful print design.

Japanese character. Melbourne spirit. A family of storefront graphics for Haiku, a Melbourne cafe with a cross-cultural approach to food and atmosphere.

THE CHALLENGE

With a Japanese-French owner and a mix of contemporary Japanese and Australian influences, Haiku needed exterior graphics that expressed its personality while clearly communicating what customers could find inside.

THE RESPONSE

I created timber-panel graphics, an outdoor flag, an A-frame sign and a promotional poster. Vertical English and Japanese lettering, repeating wave patterns and simple food illustrations connect Japanese shopfront references with the relaxed character of a Melbourne cafe. The Hokkaido Gold Milk poster takes a more expressive direction through oversized typography, warm colours and layered imagery.

Haiku storefront in Melbourne with the installed vertical timber-panel graphics above the windows. — 01 / THE STOREFRONTInstalled signage within the venue's existing architecture.

Close-up of installed Haiku panels with bold English and Japanese lettering and repeating wave borders. — 02 / INSTALLED TIMBER PANELSA repeated rhythm of typography, timber and wave patterns.

Design mockup showing eight timber panels for beer, sake, sushi, bento, hot food, groceries, cake and gifts. — 03 / TIMBER PANELS / DESIGN MOCKUP

Outdoor flag design mockup featuring Haiku branding and illustrations of sushi, bento, sake and groceries. — 04 / OUTDOOR FLAG / DESIGN MOCKUP

A-frame design mockup with open-now information, a parking arrow and a black-and-white graphic border. — 05 / A-FRAME / DESIGN MOCKUP

Hokkaido Gold Milk promotional poster with a large soft-serve cone, warm colours and Japanese street imagery. — 06 / PROMOTIONAL POSTER