Studio Branding · Identity Development · Ongoing
WAVE CREATIVE
Branding for my own design studio — casual, contemporary and shaped by a lighter, more human visual tone.
Wave Creative is my own studio branding project, built to express a more relaxed, easy-going and contemporary approach to design.
THE CHALLENGE
Create an identity that feels personable and modern while still holding enough structure to grow into a fuller studio system.
THE RESPONSE
The branding draws from the idea of generational change and new creative energy — inspired by the Chinese saying that the back wave pushes the front wave. The result is a lighter, more approachable identity language that still feels considered.
easy-going but considereddesign with personalitynew wave, not noise
NEXT PROJECT
UNCVLZD →